• A young Communications profession working at their desk. One one screen a window is open to an AI application such as Microsoft Gemini, on the other screen their email is open and they are crafting an email.
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AI with Accountability™ for Teams

AI with Accountability™ for Teams

$3,999.00 CAD
$3,999.00 CAD
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Safeguarding Trust and Credibility in Modern Organizations

Workshop Overview

AI is accelerating communication and creative output, but it's also changing how effort, authenticity, and credibility are perceived.  Teams are saving time, but:

  • Messages are being assumed to be AI-generated
  • Creative work is being questioned for originality
  • Filters, enhancements, and beautification are blurring reality
  • Internal and external audiences are quietly disengaging
  • "Cringe" is increasing, sometimes playfully, sometimes damagingly

This workshop helps teams understand how AI-assisted communication and creativity are being interpreted, where trust is being unintentionally weakened, and how to use AI responsibly without compromising humanity, professionalism, or brand integrity.

Details

  • Workshop Length: 3.5 hours of facilitated instruction
  • Cohort Capacity: 25
  • Delivery:  Live workshop (in person or virtual)

Audience

  • Internal communications teams
  • Marketing and brand teams
  • Creative teams and agencies
  • Customer support and client-facing roles
  • Sales and business development
  • HR, people, and culture teams
  • Leaders and individual contributors using AI for communication or creative work

Learning Objectives

  • Understand how AI use in communication and creative work is perceived by others
  • Distinguish between good cringe (relatable, human, self-aware) and bad cringe (inauthentic, tone-deaf, over-automated)
  • Recognize where AI use may unintentionally signal laziness, shortcuts, or misalignment
  • Apply trust-based principles to AI-assisted writing, visuals, and creative outputs
  • Use AI to support clarity, creativity, and efficiency without eroding trust
  • Co-create shared guidelines for responsible AI use in communications and creative work

Expected Outcomes

Participants will leave with:

  • Increased awareness of how AI-assisted work is interpreted
  • Reduced risk of trust erosion in internal and external communications
  • Clear behavioural guidelines for responsible AI use
  • Stronger alignment between creativity, brand, and trust
  • A shared Responsible AI Use Charter for communications and creative teams.
  • Practical actions they can apply immediately!
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